Executive Assistant Correnti Marketing | 2022 - Present

Acted as the right hand to the founder/owner + main support to the internal team for ongoing and large-scale projects. Developed systems for project management to ensure team stayed organized + delivered tailored marketing solutions that exceeded expectations. Developed the organization’s first Quarterly Analytics reports to be presented to clients. Scheduled appointments + handled ordering. Developed + documented processes for onboarding new team members. Founder and colleagues described me as detail-oriented, organized, proactive, and bringing a positive, supportive energy to the team.

• Assisted with client communications + appreciation.

• Managed client needs and requests.

• Managed projects and deadlines using Monday.com.

• Managed strategic partnerships for client projects.

• Maintained calendars + set appointments.

• Basic video editing for short-form projects.

• Reviewed + revised content for social, blog and email.

• Scheduled and maintained social media content calendars via Sendible.

• Owned the setup of Squarespace website, including designing and developing multiple new pages for project portfolio.

• Researched information for specific project initiatives.

• Compiled and sent analytics reports to clients on a monthly and quarterly basis.

• Improved internal + onboarding processes.

Marketing Coordinator + Lead Copywriter Duckfeet USA | 2019 - 2022

Lead creative role in the launching & development of the Duckfeet brand in the US market. Owned marketing initiatives from concept to completion for digital + print campaigns with the goal of supporting audience and sales growth. Ensured branding guidelines were upheld, including brand voice. Go-to team member for creative and technical problem-solving. Lead copywriter & designer for all customer-facing platforms with the goal of translating the core of the Danish brand to our US audience.

• Guided the direction of the brand voice and brand visuals, ensuring uniformity across all channels and platforms.

• Lead copywriter for all customer-facing platforms, including weekly newsletters, SMS marketing, social posts, seasonal marketing campaigns, print catalog, digital & print ads, video scripts, website copy, brand strategy, and PR.

• Worked closely with advertising managers and CFO to ensure marketing goals supported sales goals.

• Assisted in product planning, including product launches, product design, and target market strategy.

• Directed photography and videography shoots, onsite and post-production, for seasonal marketing campaigns.

• Go-to team member for creative and technical problem-solving, including front-end website edits and third-party app troubleshooting.

Email + SMS Marketing Manager Duckfeet USA | 2017 - 2022

• Developed and executed email & SMS marketing strategy from the ground up to promote brand awareness, community growth, and boost sales.

• Strategized and implemented targeted email & SMS marketing campaigns to new & existing customers, increasing engagement, open and click rate, and retention.

• Managed and maintained campaign schedules and tracked the progress of all email sends, from initial strategy and creative, through to development and deployment.

• Optimized flows by tailoring automatic messaging to the buyer’s journey to increase revenue and subscriber retention.

• Solid understanding and application of HTML and CSS in the email design process and occasional website design changes/updates.
  
  

Digital Content Creator Duckfeet USA | 2015 - 2021

• Owned the production of creative assets from concept to completion, including photography, video, graphics and copy for website, ads, social media, blogs, and email/SMS campaigns.

• Owned the production of video content from idea to completion, including storyboarding, production, editing and publication.

• Worked closely with web developers to update creative sitewide, including photography, copy, blog writing and product updates.

• Developed cohesive and targeted creative assets for ads on Facebook, Instagram, Pinterest, display and print.

• Crafted the company’s first print catalog, owning design, photography, copywriting and sending strategy.
  
  

Customer Experience Manager Duckfeet USA | 2017 - 2018

Acted as the point person for high-volume customer support via phone, email, social channels, and in-person store visits. Ensured support was a tailored, personable, and memorable experience for customers by catering to their needs in a prompt and positive manner, addressing customer concerns with empathy and resolving problems swiftly. Took ownership of customer issues and followed problems through to resolution. Managed inventory, and handled order editing, refunds and payment processing using HelpScout CRM and Shopify.

Assistant Shooter - Wedding Videography Selah Films | 2017 - 2020

• Second shooter for weddings across the seacoast.

• Lead shooter for 2020 wedding season.

• Assisted in equipment setup, including lights and audio.

• Filmed variety of shots, including bridal prep, groom prep, group, details, dancing, cake cutting, and speeches.

• Edited long and short format for final product.

Bartender + Cruise Director Isles of Shoals Steamship Co. | 2010 - Present (Seasonal)

Fast-paced position that established a foundation for excellent customer service standards. Facilitated + serviced a variety of events (including corporate functions, weddings, and high volume party ships). Gained all of those crucial skills that come with working in the industry: hard work, team building, customer satisfaction—all while maintaining a safe and memorable experience on the Piscataqua river and out to the Isles of Shoals.